Alexa is a web company analyzing websites based on its traffic. Traffic means the number of users in a web page and the page views generated by them. Traffic can be from various sources. It can be social media sites, search engines, directories and others. Alexa monitors all these sources using their special algorithm and generates a traffic report. Each website in the internet has an Alexa traffic rank page. The page shows keywords targeted to the site, type of users, page views, bounce rate, links, etc. Advertising agencies and online marketing firms consider Alexa ranking as an important factor for deciding the potential of a website.
Alexa provides different types of widgets to display traffic ranks in websites. These widgets are said to have effects on improving the Alexa rank of a website in which they are installed. Furthermore, potential advertisers will get the quick idea of the web traffic in a website if they have Alexa widget installed. Here in this post, we will show you how to generate and install an Alexa’s traffic widget in a website/blog.
Here is the Alexa rank widget for Techknowl.com.
Alexa traffic ranks are updated on three day basis. If you want to see live traffic, originating sources and incoming search terms, on a website in real-time, see this article.