Alexa is a web company analyzing websites based on its traffic. Traffic means the number of users in a web page and the page views generated by them. Traffic can be from various sources. It can be social media sites, search engines, directories and others. Alexa monitors all these sources using their special algorithm and generates a traffic report. Each website in the internet has an Alexa traffic rank page. The page shows keywords targeted to the site, type of users, page views, bounce rate, links, etc.  Advertising agencies and online marketing firms consider Alexa ranking as an important factor for deciding the potential of a website.

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