Google Blogger is a popular web publishing tool used by millions of people around the world. We were using a Blogger custom domain before moving all blog posts and files of this domain to a WordPress installation. Blogger team is consecutively improving the features of the blogspot platform. Earlier they had released a new template designer, Google Analytics tools, Amazon integration, mobile version option, etc. The latest development from Blogger is the introduction of a standalone mobile application for Android devices.

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We first started our blog in Blogger and later transferred it to WordPress platform. Soon after that we have seen an improvement in web traffic and earnings. However, we noticed a drop in traffic from websites where we had submitted our old .xml feed. As you all might know, the feed URL in a Blogger blog is  blogname.blogspot.com/atom.xml or blogname.com/atom.xml (for custom domain). For a WordPress blog, the full blog feed URL is  blogname.com/feed. There are two major problems that would affect a transferred Blogger blog in this case. It will lose those readers subscribed to old feed address and also the traffic from blog directories where the .xml feed had submitted. Post Feed Redirect URL feature in Blogger is useful only in saving the subscriber list – the location of the atom.xml will remain 404 in WordPress.

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Google owned Blogger has become an important tool for web publishing. Blogger is easy to learn, customize and is being  preferred as a  free alternative to professional blogging platforms like WordPress.  Blogger users don’t need to care about the hosting configuration, subscription charges and other associated problems. However, any blogger  user has only the option to customize the front end, they are not allowed to install server side web scripts and application to their blogspot or custom domain. This would  limit the Blogger users from installing forums, and other useful applications.

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Google Blogger today introduced a new feature called template designer. As we all know, few of the official Google Blogger templates are already customizable to some extend. Blogger took it one step ahead  by launching a new template designer with plenty of features.  All Blogger in draft users might have already seen the new option above their post editor. Others can just go o draft.blogger.com and set Blogger  in the draft as their default dashboard. After this, go to the post editor and select Blogger template designer. So far, there are 15 template designs that are available in 2 column and three column layouts. Each template can be personalized using the collection of images and patterns provided in association with iStockphoto.

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One of the main difference between Blogger and WordPress was the non availability of option to build pages. This option in WordPress can be used to create about, contact, privacy and other required pages for easy navigation throughout the blog. Blogger recently introduced a new feature that allows all Blogger in draft users to create upto a maximum of 10 special pages. These pages can be inserted into blog template as tabs at the top portion of template or in the sidebar.

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Blogger blogs were not with the functionality to add more section in blog post .So this was leading to extra long posts on Blogger home pages , archives and labels . We earlier shared methods to add read more in Blogger using JavaScripts and some other hacks . But theses were very hard to implement . Now as part of 10th anniversary of Blogger , the Blogger team announced a couple of new features which includes the option to add read more tag in Blogger blogs . This facility is available for users of  Blogger on draft .

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